Top Gaming Influencer Marketing Agencies in 2026

Gaming influencer marketing has quietly become one of the most efficient ways to launch and scale a mobile game or app, but "gaming influencer agency" is a broad label that covers everything from console esports sponsorships to mobile-only UGC campaigns. If you develop or publish mobile apps and mobile games specifically, the wrong fit can mean paying console-and-PC rates for a team that has never run a TikTok creator campaign against a CPI target.

This guide compares 12 gaming influencer marketing agencies with a specific lens: experience with mobile apps and mobile games, not console or PC titles. For each agency, we looked at its official site and, where the agency itself didn't disclose a figure, cross-checked third-party listings like Clutch and DesignRush — we never invented numbers. Where a fact couldn't be verified, it's marked "Not publicly disclosed" rather than guessed.

The global influencer marketing industry is now valued at roughly $32 billion and is projected to reach around $40 billion by the end of 2026 , while mobile games alone generated an estimated $82 billion in in-app purchase revenue in 2025 across roughly 52 billion combined mobile, PC, and console downloads. With downloads plateauing and revenue holding steady, the same report notes that "each download needs to count for more", which is exactly why creator-led campaigns, which tend to bring in more qualified, higher-intent users than blind paid UA, have become a bigger part of mobile marketing budgets.

A generalist influencer agency can book a creator and manage a contract. A gaming-focused agency additionally understands genre-specific audiences (puzzle vs. mid-core RPG vs. hyper-casual), knows which creators' communities actually convert to installs rather than just views, and critically for mobile - can tie a campaign to install and revenue data through a Mobile Measurement Partner (MMP) rather than reporting on impressions alone.

For mobile specifically, that distinction matters even more. A creator who drives great engagement for a console shooter on YouTube may have an audience that never installs a mobile puzzle game. Several agencies in this list are excellent at gaming influencer marketing in general but, based on their own published case studies, have their strongest track record in PC and console titles rather than mobile, we've flagged this explicitly in each profile rather than blurring the distinction.

Every agency below was assessed on the same criteria:

• Budget / minimum project size - as stated by the agency itself, or by a reputable third-party directory (Clutch, DesignRush) when the agency doesn't publish a figure.
• Platforms and channels - which creator platforms (TikTok, YouTube, Twitch, Instagram, Discord, etc.) the agency actually works across.
• Core specialization - what the agency is actually known for, not just what it claims.
• Geographic coverage - HQ location and the markets the agency says it serves.
• Relevant, verifiable case studies - named clients and campaigns we could confirm on the agency's own site or independent sources, not vague claims like "trusted by top brands."
• Client types - the kind of companies the agency typically works with (indie studios, AAA publishers, enterprise brands).
• Key influencer marketing services - what's actually included in a typical engagement.
• Mobile apps and mobile games experience - specifically, whether the agency has a documented track record with mobile titles, separate from PC/console work.

Where an agency's public case studies skewed console or PC despite a "gaming" service page, we say so plainly. That's not a knock on the agency - it just means a mobile game or app team should ask pointed questions before signing.

Mobihunter is a mobile marketing agency - not a general gaming or social agency that also does mobile, which is the main thing that separates it from most of the other entries on this list. Since 2015, the agency has run over 500 projects combining user acquisition, ASO, creative production, and influencer marketing specifically for mobile apps and mobile games, and it works with a network of 5,000+ influencers across TikTok, YouTube, Instagram, Snapchat, Twitch, and X.

That integration is the practical advantage for a mobile game or app team: an influencer campaign here isn't handed off in isolation. It's built alongside store-listing optimization (so the install page the creator drives traffic to actually converts) and paid UA (so the same creative learnings and audience data flow both ways). On the influencer marketing service page, Mobihunter is explicit that campaigns typically start at $5,000–$10,000/month for 15–30 micro/mid-tier creator integrations (50K–500K followers), scaling to $30,000+/month for macro-influencer or multi-market campaigns, and that pricing can run on CPI, CPA, or flat-fee-per-integration models depending on how measurable the app's funnel is.

On the mobile game side specifically, Mobihunter's Game of Sultans case study documents a 16-week user acquisition partnership that grew daily new users from 500–600 to 700–800 while cutting Google Ads CPI from $3 to $2.50 and Facebook CPI from $4 to $3.30, alongside expansion into previously untapped European, US, and Canadian markets. Two of the agency's most relevant influencer-marketing results - a Twin Tiles campaign that drove 100,000+ downloads and a top-10 placement on the Chinese App Store, and a GoTube/Pure Tuber campaign that generated 400,000+ Play Store downloads across Europe through 600+ influencer integrations - are detailed on the influencer marketing service page itself.

The agency also has a dedicated creative production case study for the puzzle title Tile Mansion, covering two years of ongoing ad creative work across Google, Meta, and TikTok formats.

Best for: Mobile app and mobile game teams who want influencer marketing run by a team that also handles their UA and ASO - so creator campaigns are built to move install and retention numbers, not just view counts.

Key influencer marketing services: Influencer sourcing and vetting (audience-fit and fake-follower screening), CPA/CPI/flat-fee campaign structuring, influencer-shot native creative production, and integrated reporting alongside UA and ASO performance.

GameInfluencer is a gaming-exclusive influencer agency founded in 2016, and it has the most extensively documented public portfolio of named mobile-game case studies of any agency reviewed here. Its public case-studies page lists specific, quantified mobile campaigns, including Free Fire (8 creators, 2M+ views for a Halloween 2025 push), the mobile RPG Haikyu!! Fly High (6.2M views, 1.1B impressions), Goddess Order (39 influencers, 2M+ views), Glow Fashion Idol (17 influencers, 5.4K conversions), and POPUCOM (30 influencers, 5.3M views, and a self-reported 300,000 copies sold in two weeks). Named publisher partners include Garena, Krafton, HoYoverse, and SEGA.

GameInfluencer also works with PC and console titles, so mobile is one part — albeit a well-evidenced one — of a broader gaming remit. Minimum budgets are not published on the site or in third-party listings, so expect to request a quote directly.

Best for: Mobile game publishers who want a gaming-native agency with the deepest publicly verifiable library of named, metric-backed mobile campaign case studies.

Cloutboost is a gaming-only influencer platform built around a proprietary creator database and an AI-assisted campaign portal. Its two published case studies are both squarely mobile: the AFK Arena US launch campaign for Lilith Games reached #13 on Google Play's free games chart and #26 on the App Store, generating 15M+ YouTube views and 6.6M players within two months, while a Codashop campaign covering mobile titles like Mobile Legends: Bang Bang and EA Sports FC Mobile drove 11.7M combined creator reach across seven countries.

Per Clutch, minimum project size starts around $10,000, though the agency has no client reviews on file yet, so satisfaction data can't be independently verified beyond the case studies themselves.

Best for: Mobile game publishers who want a specialist, database-driven agency with hard install and reach metrics from real mobile launches.

HypeFactory is a full-funnel, AI-assisted influencer agency that has run 2,000+ campaigns since 2017, with gaming as its largest single vertical at roughly 30% of its business per Clutch. Its case-study archive names several mobile titles specifically, including Tennis Clash (Wildlife Studios), Merge Gardens (Futureplay), Hero Wars and Hustle Castle (Nexters), Homescapes (Playrix), Tacticool (MY.GAMES), and RAID: Shadow Legends. Independent Clutch reviews corroborate mobile-focused engagements with Nexters, Wargaming, and FunPlus.

Minimum budget isn't published by the agency or listed on Clutch, so it should be confirmed directly.

Best for: Mid-to-large mobile game publishers - particularly RPG, puzzle, and casual titles, who want an established, data-driven agency with a long track record across major mobile studios.

Influencer Marketing Factory is a full-service agency (client roster includes Google, Meta, Hyundai, Coinbase, and Sony Music) with a standalone page dedicated to mobile game influencer marketing, working across TikTok, Instagram, YouTube, Twitch, Lemon8, and Threads. Its clearest verifiable mobile example is a campaign for MPL (Mobile Premier League) using 23 US-based influencers with a combined following of 98.2M, generating 15 million views. The dedicated mobile-games page itself references "diverse mobile game personalities" without naming specific additional clients, so that broader claim shouldn't be taken as more than directional.

Per Clutch, projects typically start at $25,000+, with blended rates of $200–$300/hour.

Best for: Mobile game and app marketers with a mid-to-large budget who want a US-headquartered agency with broad brand experience and a specifically named mobile campaign to evaluate, while asking for additional mobile proof points before committing.

Famesters is an 8–9-year-old full-cycle influencer agency with a dedicated mobile-gaming service page and self-reported coverage across 65 countries. Named clients spanning enterprise and gaming include Opera, Konami, PUBG, and mobile-relevant publishers IGG, Belka Games, and NordCurrent. Its most detailed public case study Konami's Getsu Fuma Den - is a console/PC title, not mobile, so it shouldn't be read as mobile-specific evidence; the mobile client names above currently appear as logos/mentions rather than full case studies with metrics.

Per Clutch, minimum project size starts around $10,000.

Best for: Publishers running titles across PC, console, and mobile who want one agency with very broad geographic reach, while treating the agency's mobile-specific results as a topic to probe further before signing.

Socially Powerful describes gaming as a focus "since day one" and runs campaigns through a proprietary creator-matching platform it calls ARIA. It's one of the few agencies on this list that publishes pricing directly on its site: minimum project size is explicitly listed as $50,000+, with per-post influencer fees ranging from roughly $100 (nano) to $10,000+ (mega). PUBG Mobile is named among its gaming clients, though without a detailed public case study to point to.

Best for: Mid-to-large brands with a confirmed $50K+ budget who want transparent, published pricing and a globally networked agency with gaming named as a core specialty.

AFK Creators positions gaming as its foundational identity rather than a side offering, combining creator campaigns with esports player representation and tournament partnerships across TikTok, YouTube, Twitch, Instagram, Discord, and Kick. Its client roster includes Lilith Games and Wargaming — Lilith in particular is known primarily for mobile titles like AFK Arena and Rise of Kingdoms — but no dedicated mobile case study with metrics is published; its esports content focuses on PC/console titles like League of Legends and Valorant, which fall outside this list's mobile scope.

Minimum budget is not publicly disclosed.

Best for: Studios that want an agency whose core culture is genuinely built around gaming audiences and creators, with the caveat that mobile-specific results should be requested directly rather than assumed from client logos.

Viral Nation is an enterprise-scale social and creator marketing agency (clients include Amazon, Google, Samsung, and Uber) where gaming is not a dedicated service line but does appear via a documented case study: a PUBG Mobile / Tencent Games global tournament activation that mobilized 142 gaming influencers across 15 countries for 2.4M impressions and 3.5M reach. Minimum project size is not disclosed on the agency's own site; third-party listings range from $50,000 (DesignRush) to $250,000+ (Clutch), so treat any single figure with caution.

Best for: Large, well-funded mobile game brands that want an enterprise-grade, full-service social agency and are comfortable with gaming being one campaign type among many rather than the agency's core specialty.

We Are Social applies its broader social-first creative agency expertise to gaming audiences and culture rather than operating as a pure influencer/talent agency. Its most relevant documented campaign is an entirely organic (no paid media) anniversary activation for Riot Games' League of Legends: Wild Rift, which Digiday describes as built around a "popular mobile game" and which won a 2023 Webby Award. Wild Rift, however, is a cross-platform title (mobile and console), and neither party disclosed install or revenue figures for the campaign, so it's directional evidence rather than a hard mobile metric.

Minimum budget is not publicly disclosed.

Best for: Larger publishers who want a globally networked, culturally-driven creative agency for a gaming brand campaign, rather than a specialist built around performance-driven mobile install campaigns.

The Goat Agency, part of the WPP network, runs a dedicated gaming vertical across a wide platform set (Instagram, TikTok, Twitch, YouTube, Snapchat, Facebook, LinkedIn, Pinterest) and self-reports operations across 37 markets. Its published gaming case studies, however — Activision Blizzard, Electronic Arts, Saints Row, Football Manager, and World of Warcraft's "The War Within" expansion (631K engagements) — are console and PC titles. No mobile-specific campaign or case study could be verified on the agency's site or in public listings, despite King (a major mobile publisher) appearing in its Clutch client list.

Per Clutch and DesignRush, minimum project size is $50,000+.

Best for: Large brands or console/PC publishers with a $50K+ budget wanting a big, multi-market agency backed by WPP's resources; mobile game marketers should ask directly for mobile-specific case studies, since none are currently public.

he Outloud Group is a full-service influencer marketing agency founded in 2008, with a gaming/esports offering built around streaming platforms — Twitch, YouTube, and Discord — for consumer and DTC brands (past clients include Grubhub, Dollar Shave Club, and Casper). No mobile game or app client or case study could be identified on the agency's site or in the third-party sources checked for this article.

Per Clutch, minimum project size is $100,000+, the highest disclosed minimum among the agencies reviewed.

Best for: Established consumer and DTC brands running larger streaming/esports sponsorship campaigns; not currently demonstrated as a mobile app or mobile game specialist.

These terms get used interchangeably, but they point at different audiences and different agency skill sets:

• Gaming influencer marketing is the umbrella term for any creator campaign tied to video games - it can span mobile, PC, and console titles and any platform from TikTok to Twitch.
• Esports influencer marketing specifically involves competitive gaming: professional players, tournament sponsorships, and team partnerships - this is the specialty of agencies like AFK Creators and The Outloud Group, and it's console/PC-oriented far more often than not.
• Mobile game influencer marketing is narrower still: campaigns built around mobile-native creator formats (TikTok hooks, YouTube Shorts, mobile gameplay capture) and tied to install and in-app revenue metrics rather than viewership or brand sentiment alone.

If your product is a mobile app or mobile game, the practical takeaway is to ask any "gaming influencer agency" directly which of these three they actually specialize in - the label alone doesn't tell you.

• Confirm mobile-specific proof, not just gaming proof. Ask for named mobile titles, install or revenue metrics, and creator platform breakdowns - several agencies with strong "gaming" portfolios have their deepest results in PC/console.
• Match budget to campaign depth. A $10,000/month engagement typically buys a handful of micro/mid-tier creator integrations; a $50,000+ minimum usually reflects an enterprise-scale, multi-market program. Neither is automatically "better" - it depends on your funnel and testing needs.
• Check measurement, not just reach. For mobile specifically, ask how the agency ties campaigns to your Mobile Measurement Partner (AppsFlyer, Adjust, etc.) rather than reporting on views and impressions alone.
• Understand the pricing model. CPI, CPA, and flat-fee-per-integration all shift risk differently between you and the agency - pick the one that matches how measurable your install funnel already is.

Ask who actually runs the campaign. Agencies with in-house creative and paid-media teams can often iterate faster than those that only broker introductions to creators.