Playable Ads Development for Mobile Apps and Games

Mobihunter develops HTML5 playable ads for mobile apps and games. We turn a relevant part of the product into a short interactive experience, handling concept development, UX/UI design, development, platform adaptation and QA, with testing and iteration planned around campaign goals.

The scope can cover product and competitor research, mechanic selection, scenario and interaction flow, Figma design, HTML5 development and adaptations for selected advertising placements. We agree the required assets, end card, CTA and technical specifications before development.

A playable can simplify a level, puzzle or meaningful decision from the game. The concept should communicate the actual experience rather than attract users with an unrelated mechanic. Casual, puzzle and strategy products require different interaction flows, so the format is chosen around the product and audience.

For a non-gaming app, a short interaction may explain a feature through a quiz, demonstration or simplified product flow. We assess whether interaction adds useful understanding before recommending a playable. Some products are better explained through video or another creative format.

Brief and research — Review the product, markets, channel requirements and campaign goals.

Concept and flow — Select a relevant mechanic, hook, interaction and install CTA.

Design review — Prepare the UX/UI and visual direction in Figma.

Development — Build the agreed HTML5 experience.

QA and adaptation — Check the asset against the selected network specifications and relevant device scenarios.

Test and iterate — Review the available interaction and campaign data to decide what to change next.

File limits, orientation, loading behaviour, click handling and other requirements vary by advertising network and placement. We confirm the target specifications in the brief and test the delivered versions accordingly. Compatibility should be verified for the selected placements rather than assumed for every network.

A playable is one format in the creative mix for paid user acquisition. Compare it with relevant static or video concepts using an agreed testing setup. Interaction data can show where users engage or drop off, while install and downstream event data help assess campaign value. A playable does not guarantee a lower CPI or higher ROAS.

Share the app or game, target platforms, core mechanic, campaign markets, visual assets and testing goals. We can discuss the concept, development scope and required adaptations.