Social Media Marketing

Mobihunter helps mobile apps and games reach the right audiences on social media and give people a reason to try the product or come back to it. We start with a marketing goal, then build the channel plan, campaign concepts and content around it.

A release note tells users what changed. A good social post shows them why it matters. We build the content plan around the moments that give people a reason to pay attention: a feature that solves a recurring problem, a game event worth coming back for, or a question your support team answers every week.

For a launch, we might show the problem a feature solves before release, publish a demo when it goes live and follow up with answers to questions users raise. Each piece has a role, from getting the product in front of new audiences to helping existing users get more out of it.

We review your existing profiles, audience, product roadmap and relevant competitors. Then we decide which channels to prioritize, what each one is for and which topics your team can sustain beyond the first month.

For a puzzle game, that might mean level challenges, event previews and clips players can respond to. For a finance app, it might mean clear feature walkthroughs, answers to common product questions and launch announcements with the right approval process. Instagram, TikTok, Facebook, YouTube Shorts and other channels are considered according to audience fit, available assets and what your team can support.

A product demo can become a short video; a set of onboarding questions can become a carousel; a game update can become a clip that shows the new mechanic in action. We work from your product footage, gameplay, brand assets and release notes, then shape each piece for where it will appear.

The content plan can include short videos, static posts, carousels and Stories. If you also need assets designed for paid campaigns, we can scope those through ad creative production.

We plan the rollout around the release or campaign date and agree what each channel should contribute. Before anything goes live, we set the review schedule and agree who owns publishing and how audience feedback gets back to the product team.

Reporting follows the job each channel is meant to do. For discovery, we may look at reach, watch time and profile visits. For content people find useful, saves, shares and recurring questions can help shape the next calendar. If a post is meant to send people to an app page or landing page, we can review link clicks and discuss what can be measured further with your tracking setup.

1. Review the product and channels. Look at your audience, existing content, upcoming releases and what you want social to support.
2. Agree the scope. Choose channels, recurring topics, deliverables, reporting and who owns approvals, publishing and replies.
3. Build the first calendar. Plan posts around product moments and create a set of concepts and formats to test.
4. Produce, approve and publish. Prepare copy and assets, collect feedback and schedule or hand off approved content as agreed.
5. Review and adjust.

Social media marketing starts with the audience, message and goal. Content on your own channels can explain a feature, build interest ahead of a release or give players a reason to return. Paid user acquisition uses media spend to drive measurable actions such as installs or registrations. Influencer marketing reaches audiences through creators and their channels.

The three can support the same launch. Your own channels can explain the update, creators can show it to their audiences, and paid campaigns can test which messages drive the desired action. Each can be scoped separately, with its own deliverables and goals.

Share your app or game, the markets you’re targeting, the channels you already run and what’s coming up on your release calendar. Tell us what your team handles today and where you need help. We’ll discuss which channels to prioritize and what a workable content, publishing and reporting plan would look like.