Mobile User Acquisition Agency for Apps and Games

Mobihunter helps established mobile apps and games plan, test and scale paid user acquisition. We combine media buying, ad creative testing and campaign analysis, with optimization tied to the actions that matter for your product: installs, registrations, subscriptions or purchases.

Paid User Acquisition for iOS and Android Apps

A user acquisition program starts with your app economics and existing data. We review the product, target audience, markets and conversion funnel before choosing a channel mix. The aim is to acquire relevant users at a cost your business can support, rather than increase install volume without understanding what happens next.

Campaign Strategy and Media Buying

Our team works with channels including Meta, Google and TikTok, alongside other platforms selected for the product and market. The media plan defines campaign goals, testing priorities and budget allocation. Channel choice should follow audience fit, measurement requirements and early performance signals.

Creative Production and Testing

Creative testing is part of mobile app user acquisition. We develop hypotheses about the hook, product benefit, format and call to action, then compare concepts using an agreed testing setup. Video, UGC-style and playable concepts can be used where they suit the product and channel. Learn more about our ad creative production and playable ads services.

Measurement and Campaign Optimization

Before launch, we review the available measurement setup, including MMP data from tools such as AppsFlyer or Adjust. CPI and CPA help assess acquisition costs, while retention, purchases, subscriptions and ROAS provide context about user value. Optimization decisions should reflect the app funnel, attribution limitations and the event data available.

How Our User Acquisition Process Works

Product and data review — Agree the audience, markets, funnel events and campaign goals.

Test plan — Select initial channels, creative hypotheses and budget boundaries.

Campaign testing — Gather data and assess the quality of acquired users.

Analysis and scaling — Review results with your team and expand the approaches that meet the agreed criteria.

Ongoing iteration — Refresh creatives and adjust campaigns as audience and performance signals change.

User Acquisition for E-commerce, Finance and Games

Different products need different conversion goals. An e-commerce app may prioritize purchases; a finance app may focus on completed registrations or another qualified action; a mobile game may assess acquisition cost alongside retention and revenue. Explore the Monobank user acquisition case study to see how the approach changes by product and market.

Discuss Your Mobile User Acquisition Strategy

Share your app or game, target markets, media budget, current channels, MMP and priority KPIs. We can then discuss a testing and campaign management scope that fits your stage of growth.

FAQ

The cost of mobile user acquisition depends on your target CPI, ad spend budget, and vertical. Most UA agencies, including Mobihunter, work on a management fee model or a performance-based revenue share. A typical starting budget for meaningful testing across Meta, Google, or TikTok ranges from $5,000–$20,000/month. Below that, it's hard to gather statistically significant data. The more critical cost metric isn't agency fees — it's CAC relative to LTV. A good UA partner focuses on keeping CAC well below projected user lifetime value.

Success in mobile UA is measured through a combination of downstream KPIs, not just install volume. Key metrics include Cost Per Install (CPI), Cost Per Action (CPA), Return on Ad Spend (ROAS), and LTV-to-CAC ratio. Mobile Measurement Partners like AppsFlyer or Adjust are essential for accurate attribution — especially post-iOS 14 with SKAN limitations. Mobihunter uses a proprietary Business Intelligence platform alongside MMP data to track real-time campaign performance and make optimization decisions based on revenue impact, not vanity metrics.

A properly structured mobile UA campaign typically goes through three phases: creative and audience testing (2–4 weeks), analysis and strategy refinement (1–2 weeks), and scaling. Meaningful ROI signals usually emerge within 4–8 weeks for most verticals. Gaming apps with short payback windows may show ROAS faster; fintech or subscription apps with longer LTV cycles require more patience. At Mobihunter, the testing phase is data-gated — we move to scaling only when key performance benchmarks are validated, not on a fixed calendar.

The best UA channels depend on your app category, target audience, and geography. Meta Ads consistently deliver strong performance across most verticals due to granular audience targeting. Google UAC (Universal App Campaigns) works well for broad reach and intent-based discovery. TikTok Ads has become a high-growth channel — particularly for gaming, lifestyle, and consumer apps — with strong creative-driven performance. Apple Search Ads targets high-intent iOS users. Mobihunter runs campaigns across 10+ platforms simultaneously, allocating budget to channels based on real-time performance data rather than assumptions.

An in-house UA team offers deep product knowledge but limited channel breadth and benchmark visibility. A specialized agency like Mobihunter brings cross-vertical experience — having run campaigns across games, fintech, eCommerce, and lifestyle apps — which means you benefit from proven strategies and avoid costly trial and error. Agencies also have direct platform partnerships (Meta, TikTok, Google), giving earlier access to beta features, dedicated support, and faster creative moderation. For most apps in growth phase, an agency delivers faster scale and better capital efficiency than building UA capability in-house.