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Yulia Nekrasova
Fri Sep 15 2023

How Mobihunter's Creative Team Achieved Impressive Success for Tennis Clash Amidst Pandemic Challenges

The Client

Tennis Clash, developed by the renowned game developer Wildlife Studios, is a captivating simulation mobile game that allows players to engage in intense one-on-one matches against opponents from around the world. With its intuitive controls, realistic graphics, and authentic tennis experience, players can serve, volley, and smash their way to victory while showcasing their skills and strategies on the virtual court.

Tennis Clash offers a realistic tennis experience and allows players to personalize their gameplay with different characters and customizable equipment. This unique feature adds depth to the game and allows players to showcase their skills and strategies on the virtual court.

In addition to the personalized gameplay, Tennis Clash offers players various tournaments and leagues to compete in, fostering a competitive spirit and providing a sense of achievement as players climb the ranks. The game's seamless multiplayer functionality enables players to challenge their friends or connect with new rivals, creating a vibrant community of tennis enthusiasts.

Tennis Clash has gained immense popularity owing to its unique ability to bring the excitement of tennis to players of all skill levels, thereby offering a thrilling and accessible gaming experience. Whether you are a casual player looking for quick fun or a tennis enthusiast seeking a competitive challenge, the game caters to all players.

How Unique Creatives Drove Engagement and Captivated Consumers for Tennis Clash

Our cooperation with Tennis Clash was based on a СPI (Cost per Install) model, with the client's KPI being the retention rate.

To launch successful advertising campaigns, it is crucial not only to have professional buyers but also to understand which creatives work better, and this requires extensive testing and the creation of new ideas.

Our company Mobihunter has a dedicated team of creative designers who specialize in developing unique and innovative advertising campaigns that help our clients achieve their goals.

Creative and original advertising campaigns have the potential to captivate and engage consumers. Unique and innovative ideas can evoke emotions, spark curiosity, and generate interest, making people more likely to pay attention, share the content, and interact with your brand.

Unique and Innovative Advertising Campaigns That Drove Results During the Pandemic

During the initial months of our collaboration, we achieved outstanding results. We drove over 10,000 downloads while maintaining a low CPI of around $0.25. These impressive metrics were a testament to the effectiveness of our advertising campaigns in engaging and attracting potential players to Tennis Clash.

Our designers came up with creative ideas to make the creatives more appealing to potential users. For instance, the tagline "play tennis without leaving home" was more relevant during the pandemic than ever.

We also used phrases like "play when you're in self-isolation" to attract more attention to the product. We also highlighted the exciting moments of the game in our advertising creatives to make them more engaging.

Here are some of those ad creatives:

Developing a creative approach is a continuous process that requires constant effort and experimentation. We strive to come up with fresh and innovative ideas with every attempt. Through our testing, we discovered that dialogues in ad creatives effectively generate conversions as they capture the user's attention and pique their interest.

One example of such an ad creative is given below:

Creatives featuring game winners and their scores also performed well.

It's important to note that unique animations or graphics tend to capture people's attention. As a result, our designers frequently brainstormed ways to present mundane concepts in a captivating manner, and this is the outcome:

The Results

Our collaboration with Tennis Clash was short but very productive, exceeding our expectations. Despite the brief partnership, we achieved remarkable milestones, securing an astounding 100,000 monthly installs with a CPI lower than $0.15.

The timing was crucial to our success. The onset of the global pandemic resulted in a surge in the popularity of mobile games, creating a fertile ground for Tennis Clash to flourish.

As people sought engaging entertainment while adhering to self-isolation measures, our unique advertising approach seized the moment, resonating with the target audience on a deeper level. Overall, it was a great success, and we are proud of the outcomes.

Tennis Clash App Reaches the Pinnacle of Success Thanks to Our Winning Strategy

Although our partnership with Tennis Clash was brief, we were able to make a substantial impact. Through creative advertising and taking advantage of the unique circumstances presented by the pandemic, we pushed the app to great heights.

Our achievements testify to the game's inherent appeal and our ability to capture and engage audiences with innovative marketing strategies. During a time of uncertainty, Tennis Clash provided a source of joy, competition, and connection, increasing popularity and leaving a long-lasting impression on players worldwide.