Influencer Marketing involves promoting products through individuals with a strong social media presence and following. Influencer marketing has been there for quite some time. It's a high budget, yet proven marketing channel. These influencers can sway purchasing decisions of their followers by sharing their experiences, opinions, and recommendations on products and services.
From sponsored posts to product reviews and collaborations, influencer marketing takes many forms and can help businesses generate buzz, increase brand awareness, and ultimately drive sales.
To be effective however, influencer marketing requires careful planning, strategic selection of influencers, and transparent communication with audiences. These techniques maintain authenticity and credibility. As mobile app marketers, we have to keep this in mind as we leverage the power of influencers to reach a wider audience for your apps.
Well, influencers can increase the visibility and credibility of mobile apps. Whether it's through sponsored content, tutorials, or product reviews influencers demonstrate unique features and benefits of an app.
These content often leads to more downloads, user engagement, and retention. When done at scale, we also get valuable feedback and insights on app user experience.
Also, partnering with influencers is an intelligent way for mobile app companies to achieve greater brand awareness and acquire new users while building trust and credibility with their target audience.
Mobihunter has been doing influencer marketing since 2018 as a new traffic source. Here's what we've learned so far.
One of our most successful cases is a long-term cooperation with partners from Alibaba Group. Our team has been promoting the GoTube and Pure Tuber applications in the European market for about a year. During this time, we made more than 600 integrations with various bloggers on the TikTok and YouTube platforms. As a result - an increase of 400,000 downloads in the Play Store, reaching the first positions in the charts and product recognition.
Another successful case is the promotion and launch of the Twin Tiles game on the Chinese market. We used well-known local bloggers and the information boom around the “sheep game”, which was rapidly gaining popularity in the Chinese market at that time, brought good results.
Twin Tiles, on the other hand, was more simple, clear and funnier for an average user. We got an extremely positive result from the first launch. More than 100,000 downloads, large reach and recognition among the audience which immediately brought the game to the top 10 of the Chinese App Store.
Both startups and large enterprises should use influencer marketing to stay ahead of the competition. As influencer marketing continues gaining traction, it's important to keep up with the latest marketing trends and innovations in influencer marketing.
Do you want to attract more users for your mobile app or game? Let’s hit your next marketing goals through influencer marketing.