Mobihunter at Gamescom 2025: Highlights, Insights, and What’s Next

Gamescom 2025 once again proved why it is one of the most important events in the global gaming industry.

Taking place in Cologne from August 20–24, the conference brought together publishers, developers, platforms, and service providers from all over the world. For Mobihunter, a mobile marketing agency specializing in user acquisition and app growth, this was more than just an exhibition — it was an opportunity to connect with partners, showcase our expertise, and support the thriving Ukrainian gaming community.

While Gamescom is famous for its spectacular game announcements and entertainment showcases, it is equally valuable for the business side of the industry. Behind the screens and lights, this is where companies build partnerships, share insights, and discover new opportunities.

For Mobihunter, participating in Gamescom means staying at the center of global industry trends. The event allows us to:

• Connect with decision-makers from top gaming and app companies.
• Present our marketing solutions — from user acquisition to creative production.
• Stay ahead of the curve by learning what’s next for mobile gaming and advertising.

This year, we were proud to be a Gold Sponsor of the Ukrainian Pavilion, a collective initiative designed to represent Ukraine’s game development and tech ecosystem.

Supporting the pavilion was not only about visibility. For us, it was about standing with the Ukrainian gaming community, highlighting the resilience and innovation of Ukrainian companies, and showing the world that despite challenges, our industry continues to create, grow, and lead.

The pavilion became a hub of creativity and collaboration, where visitors could explore projects from Ukrainian developers and meet agencies like ours, who help apps and games scale internationally.

At Gamescom, we had the chance to present Mobihunter’s core services that help apps and games grow globally:

• User Acquisition – data-driven campaigns on Meta, TikTok, Google, and other top ad networks.
• App Store Optimization (ASO) – helping games get discovered and downloaded organically.
• Creative Production – producing and testing ad creatives that actually convert.
• Influencer Marketing – connecting games with the right creators to drive installs and engagement.

Beyond presenting our work, Gamescom 2025 gave us valuable insights into where the industry is heading:

• Networking at scale – we had dozens of meetings with app developers, publishers, and platforms. The conversations opened doors to potential collaborations and future campaigns.
• Creative innovation – video ad formats, interactive creatives, and AI-powered personalization were among the hot topics on stage and in meetings.
• Global reach – from Europe to Asia and LATAM, demand for mobile marketing expertise continues to grow, and Gamescom proved to be the perfect place to build those bridges.

And of course, the atmosphere was unforgettable - a mix of business energy and gaming passion that makes Gamescom unique.

One of the biggest values of Gamescom is the long-term impact. It is not only about the meetings held during the event, but also about the partnerships that will grow afterward.

We came back from Cologne with new ideas, new connections, and a stronger belief that creative, data-driven marketing is the key to sustainable app growth.

Gamescom 2025 was a milestone for us, but it is just the beginning. Our mission remains clear:

• Help apps and games scale profitably.
• Test and innovate with new ad formats.
• Deliver campaigns that combine creativity and performance.

As the mobile marketing landscape continues to evolve, Mobihunter is ready to adapt, grow, and lead.

If you’re looking for a partner to drive your app growth, let’s connect - Gamescom may be over, but the opportunities are just beginning.