Case Study: Scalable Acquisition for a Global Crypto Platform

A global cryptocurrency exchange approached Mobihunter with a clear goal: find sustainable user acquisition channels in a highly regulated and restricted advertising landscape.

We began by testing Google Ads, aiming to establish it as a reliable foundation for performance marketing. Despite using policy-compliant creatives and following financial advertising guidelines, platform-level restrictions made it impossible to successfully launch campaigns in core markets.

Acting quickly, we pivoted to TikTok - where Mobihunter holds whitelisted access for crypto campaigns. This allowed us to launch compliant ads tailored to crypto-curious users, without risking takedowns or account bans.

This fast, strategic shift helped us maintain momentum and begin generating early traction.

With TikTok confirmed as our primary channel, we focused on creative testing and localization.

We had previously seen strong results in LATAM with fast-paced, high-energy videos. When tested in European markets, however, the same formats underperformed.

The insight was clear: what works in one region often fails in another. While Latin American users respond to bold visuals and dynamic messaging, European audiences seek trust, clarity, and UI transparency.

We launched localized A/B tests across Germany, France, and other key countries to rebuild our creative approach based on regional preferences.

This process allowed us to establish clear creative guidelines per geo, setting the stage for efficient scaling.

With validated creatives in hand, we shifted into scaling mode. Our goal: lower Cost per Install (CPI) while maintaining strong engagement and registration metrics.

📍 Europe: In top-performing European markets, CPI was kept below $6, with registration rates consistently above 55%. Countries like Germany and France proved to be the most efficient, while others were deprioritized based on cost and volume.

📍 LATAM: In Latin America, CPI remained under $1, making the region ideal for rapid testing. However, post-install engagement was less consistent, requiring ongoing creative and audience refinement.

These insights allowed us to strike a balance: leveraging Europe for quality-driven growth and LATAM for volume and experimentation.

We also optimized our creative strategy across regions:

Top Creative Formats

• Germany: UI-first video focused on trust
• France: Step-by-step carousel format
• LATAM: Fast-paced animated teaser with strong call to action