LitCom Case Study

LitCom is an innovative communication app designed to enhance your messaging experience with various unique features. Available on the Google Play Store and App Store, Litcom offers a comprehensive suite of tools, including high-quality voice and video calls, instant messaging, and multimedia sharing, all secured with end-to-end encryption. The app is designed to be user-friendly, making it accessible for individuals of all ages and tech proficiencies.

Whether you are a professional needing reliable communication tools for business, a student collaborating on projects, or someone wanting to stay in touch with friends and family, LitCom provides a versatile platform to meet your needs. Its intuitive interface, robust security measures, and cross-platform compatibility ensure that users can communicate seamlessly and securely from any device.

We believe it is important to note that the application is quite non-standard since, due to its specific niche, the audience is quite small. Moreover, the client does not always come immediately with a specific request, so in the case of LitCom, the client came with a request for a test to better understand the place of his product on the market since this is a fairly young and promising project.

Our Mobihunter team is always ready to work with exciting and promising clients, so we started our research and tests.

Our main task was to test the audience and understand which creative approaches work for which specific audiences.

We began testing different creative approaches for different audiences as soon as we received all the information. Our primary goal was to understand the cost of attracting a user since the client did not have such data. First, we decided which platforms were most suitable for promoting such an application—Google and Facebook.

After many tests, we concluded that Google performed better, thereby giving a lower cost for attracting one user than Facebook. We tested different categories of literature: fiction, business, psychology, and others. And then we concluded that more general creatives that do not focus on one specific book work best, for example:

If we talk about contextual advertising, it’s the other way around—texts about specific books worked more, in our case, psychological ones. At the stage of these tests, we got a CPI of less than $0.20.

Previously, our team worked with book-selling applications, but in a different market. But at the same time, we didn’t have such a unique product as LitCom, and for us, this is a great experience of working with a specific audience.

At this stage, we presented the LitCom team with a vision of how the project could further develop. The team is currently optimizing internal processes and adding new functions to the application and plans to return for further testing and promotion in the very near future.

In conclusion, our collaboration with Litcom, an innovative communication app, has been both insightful and rewarding. We gained valuable insights into the dynamics of reaching a niche audience within the communication app market through meticulous testing and analysis. By leveraging our expertise in digital advertising, we successfully identified optimal platforms and creative approaches to attract users at a cost-effective rate.

Our partnership with LitCom exemplifies our commitment to working with promising clients and delivering tangible results. As LitCom continues to evolve and enhance its offering, we look forward to further collaboration in the future, driving continued growth and success for the app.