Top Mobile Marketing Platform Updates You Can't Miss in 2025

At Mobihunter, we always keep our finger on the pulse of the latest marketing innovations, helping you drive exceptional growth and performance. Today, we're highlighting three major updates from key platforms—Meta, TikTok, and WhatsApp—that every advertiser should be leveraging this year.

1. Generative AI at Scale: Meta's Cannes Lions Announcement

Meta unveiled groundbreaking generative AI capabilities at Cannes Lions 2025, marking a pivotal shift for advertisers. This new generation of AI allows for hyper-personalized ad experiences, enabling agencies to scale their creative strategies rapidly.

What's changing:

Generative AI now enables the creation of highly personalized ad variations at unprecedented speed and volume.
Advertisers can dynamically adapt messaging to audience preferences, significantly boosting engagement and conversion rates.
Agencies and advertisers are experiencing streamlined production processes, freeing resources for strategic optimization.

Why it matters:

Enhanced personalization means higher relevance and increased campaign performance.
Scalable creative processes significantly reduce time-to-market, giving brands competitive agility.

2. TikTok's CRM-Based Deep Funnel Data Connection

TikTok Ads is beta testing a game-changing analytics tool—CRM-Based Deep Funnel Data Connection. Building upon the existing Deep Funnel Optimization, this feature allows advertisers to directly integrate CRM data into their campaign strategies.

Key Benefits:

Optimize campaigns beyond surface metrics (clicks, views) by analyzing actual user actions (CRM leads, quality conversions).
Gain deeper insights into which audience segments drive real revenue.
Potentially reduce Cost Per Lead (CPL) through smarter, data-driven targeting.

Currently available as a closed beta, if you're a TikTok Ads user actively integrating CRM, this update is a must-follow development.

3. WhatsApp Enhances Channel and Business Discovery

WhatsApp continues to push boundaries in mobile commerce and customer engagement. The latest update facilitates easier discovery of channels and businesses directly within the app, opening new horizons for brands to connect with potential customers.

What's new:

Improved search functionality enabling users to effortlessly discover relevant businesses and channels.
Enhanced visibility for brands, simplifying customer acquisition and increasing opportunities for engagement.

Why marketers should care:

Higher discoverability leads directly to increased customer interactions and conversions.
Early adopters can rapidly build strong WhatsApp communities, establishing a loyal customer base.

Stay ahead of the competition by leveraging these strategic updates. Mobihunter is here to guide your brand through every innovation, ensuring you achieve optimal results from your mobile marketing campaigns.